SE MÄNNISKAN - LEAD WITH THE HUMAN FIRST

Human-centred leadership programme by EuroAcademy and Grow Stronger, created with Jan Carlzon and grounded in his book Se Människan.

The leaders who shape us do not win us with slides and data. They change the room with presence and authenticity. We remember how they made us feel and helped us grow. True leadership is not power over people but power with people. Become that kind of leader:

  • Master empathetic listening and presence in every interaction
  • Build trust-based relationships with teams and customers
  • Navigate conflict, grief and complexity with resilience and empathy
  • Make human-centered decisions that strengthen culture and unlock innovation.

SE MÄNNISKAN - See the HUMAN
leadership programme
 

Embark on a transformational journey shaped by Jan Carlzon’s decades of wisdom as SAS CEO, entrepreneur, and a pioneer of heart-led, human-centered leadership. 
Our 7-module dual-track programme, developed with Jan Carlzon based on his eponymous book,
"Se Människan" (See the Human), is available as:
- immersive in-person coaching, tailored for individuals or small groups, on-site or online
- self‑paced online learning course, accessible globally, 24/7.
MODULE 1:
See the Human in Myself
Start at the core, within yourself, reflecting on what motivates and engages you and in what situations you are at your very best.
MODULE 2:
See the Human in the Customer
Reflect on how to develop a deeper understanding of your customers' needs and what to do to demonstrate genuine care.
MODULE 3:
See the Human Beyond
Money & Results
Explore how to create an environment where people feel seen, beyond numbers and business goals. And how to nurture their human qualities, while not losing focus of the results.
MODULE 4:
See the Human Beyond the Troublesome Personality
Learn how to deal with challenges and conflicts, and look beyond your own prejudices. Examin situations with empathy and foster positive and constructive dialogues.
MODULE 5:
See the Human in the Employee
Focus on how to better understand each employee's unique needs and drives and build meaningful relationships, even remotely, to ensure that your employees continue growing.
MODULE 6:
See the Human in Adversity
and in Grief
Challenge yourselves to support with practical care the people experiencing hardships, and handle adversity in the best possible way.
MODULE 7:
See the Human Behind
the Success
Observe the person behind the success and analyse the factors leading to it. Build a culture where achievement is not only measured by results, but also by our mutual understanding, collaboration, and shared human experience.

"Every time I meet a person and listen to them, I leave richer than when I came... 

...I've picked up something, a story or an insight, maybe a feeling or a thought. If instead I had only talked about myself, I would have left empty-handed." Jan Carlzon

Jan Carlzon, a visionary CEO of Scandinavian Airliness (turning loss-making SAS into a winner, 1981-1994), serial entrepreneur, and the bestselling author of "Riv Pyramiderna!" ("Moments of Truth") and "Se Människan", is a pioneer of human‑centred organisational leadership.
"A single, sincere question from JAN CARLZON, when I was starting at 23, changed how I see leadership. He taught me that questioning isn’t defiance, it’s responsibility. He showed me that leadership means listening deeply, asking the right questions, and trusting even the youngest voice in the room." 

Stefan Krook, Co-founder of Kivra,
serial entrepreneur

“In "See the Human", it becomes so clear how everything is connected... potential unlocks when people feel seen and valued."

Mireille Andersson, Senior Advisor,
ex Country Director 
Sweden
TMF Group 

“The lessons I learned from "Moments of Truth" written 40 years ago this year, built the foundation of my approach to management. Each and every time I progressed to the next level, I revisited Jan's words. Upon the occasion of becoming the CEO, I read his book for the fifth time.”

Shinichi Inoue,
President and CEO
Al Nippon Airways Co. Ltd.

EXCLUSIVE EVENT:
IN CONVERSATION 
with Jan Carlzon
ON HUMAN-CENTERED LEADERSHIP 

At a time of rapid tech and rising complexity, Jan’s message is timely: leadership begins with truly seeing the person. Celebrate with us 40 years since "Moments of Truth" and discover our new programme "Se Människan" alongside Jan Carlzon himself and leaders who built companies on his wisdom. 
Join us for an intimate and inspiring afternoon as we explore:
Why human connection is the ultimate business advantage
How to lead with empathy in a tech-driven world
How to integrate AI and complexity, without losing warmth and humanity
EVENT DETAILS

📅 October 9, 2025 🕒 16:30 - 19:00
📍 Filadelfia Convention Center, Rörstrandsgatan 5, Stockholm

A light reception with drinks and networking follows.
Spaces are limited, reserve your seat now.

BEGIN YOUR "SE MÄNNISKAN" JOURNEY,
FUTURE-READY, HUMAN-CENTERED LEADERSHIP

Become the trusted leader people choose to follow, one who empowers teams to be more empathetic, creative, and innovative while achieving exceptional results.
Two ways to start:
1. Book an in-person coaching discovery call with Anne Wolf and Tina Pascotto
to learn about coaching tailored for individuals or small groups, on-site or online live.
2. Start the self-paced online learning now.